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Tuesday, January 26, 2010 @7:36 PM

Assignment 1 - Me, Myself and I [design]


King Aldrich Kingdom

The key concept that I have used in this design is “Emphasis through Contrast”. I used the very bright and stricking colour of Gold for my name ALDrich in order to create an emphasis. However, this colour still matches the rest of the background. Hence the letters have been integrated into the design in a subtle manner. One may not recognise the name at first glance but will be able to pick up the name once they take a closer look at the design.


♥ Aldrich

Monday, January 25, 2010 @4:49 PM

Class Exercise B - Criticism Model

Description – A verbal account of WHAT is there.

A picture of an Avatar character holding a Macdonald Burger with its 2 hands and attempting to eat it


Analysis – A discussion of HOW things are presented with an emphasis on relationships.

The picture emphasises on the Macdonald Burger, which is being eating by a popular movie character Avatar. This is done by putting the Burger nearest to the viewer’s sight at the centre and the burger is also made to stand out from the rest of the picture by using different representation.


Interpretation – A sense of the meaning, implication, or effect of the piece.

This is a form of advertisement that Macdonald burger is good as it is fancied by even famous characters such as Avatar.


Judgement – Evaluating the successes and shortcomings of the piece.

One look at the picture, one would noticed that the picture is edited and the Avatar character is not really eating the burger. This can be seen by various factors:

1. 1. The expression on the character’s face doesn’t imply that it is eating something. It suggests an angry face instead.

2. 2. The blue colour tones of the hands and the face of the character are significantly different, suggesting that the picture is edited.

3. 3. The image of the burger also doesn’t match with the rest of the picture.


♥ Aldrich

@4:30 PM

Assignment 1 Drafts


ald.RICH = ALways Damn RICH = RICH is in the $$$

I often introduced myself as ALways Damn RICH using the initials of my name. I began to try to incorporate my name into Singapore 100 dollars nots and 50 cents coins.


Aldrich = Wise & Powerful King! = King of the Jungle / King Aldrich
(http://www.aussiethings.com.au/babynames/aboy.htm)

The meaning of my name in German is a Wise and Powerful King! I started exploring the idea of the king of the jungle (lion) as well as building a kingdom for myself.





King Aldrich (Draft 1)

I rather like the concept of my very own Kingdom and decided to explore the idea more extensively.



King Aldrich (Draft 2)

I researched on the existing castle pictures to improve my design. As I wanted to make my design more personal, I added a little humour by putting a picture of my pinky forming a victory sign as my kingdom flag.

♥ Aldrich

@9:36 AM

Class Exercise A - Creative Machine

The M&M Machine
The Music & Massage Machine will cause you to feel calm and comfortable. When your body is at ease, Creativity will flow. M&M can increase your creativity by 100 times!!!

♥ Aldrich

& PROFILE

Aldrich

ALDRICH TJAHJADI
NUS
U090676M
NM2208 Visual Communication


& LINKS

link
link
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link
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link
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link


& ARCHIVES

January 2010
February 2010
March 2010
April 2010


& ARTICULATE

where you put your tagboard.
cbox is recommended. the maximum width should be no more than 160.

& CREDITS

this layout was done by jeanette. the fonts were from dafont,image was from threadless and brushes were from 100x100.pls do not take out the credits. :]